The Better Marketing Blog

Quick Summary The anti-auteur approach. Rob Reiner built one of Hollywood’s most remarkable directing careers by refusing to make himself the center of attention. He prioritized human connection. Substance over spectacle. While contemporaries chased visual signatures, Reiner let dialogue, character, and emotional truth do the work. Collaboration as strategy. His “serve the master” philosophy turned… Read More…

Explore how AI marketing will evolve in 2026 with 10 practical predictions covering search, strategy, analytics, brand voice, and trust.

Discover the Top 10 viral social ad campaigns of 2025, with real metrics, cultural reach, and the work that actually dominated feeds.

Discover the best Christmas campaigns of all time and why a few brands turned holiday advertising into lasting cultural rituals.

Explore how Amazon’s Five Star Theater campaign used celebrity irony and real reviews to turn everyday products into viral marketing wins.

Explore ChatGPT Model 5.2 and learn how marketers can use its improved reasoning.

Unlock Gemini 3 Pro to streamline marketing workflows and boost strategy. Learn how marketers use this AI model for research, planning, and full campaign execution.

Discover 10 late-2025 content marketing articles every marketer should read to guide strategy, execution, and ROI planning.

Explore five infamous marketing promotions where bad math and flawed assumptions turned generous offers into million-dollar disasters.

Discover how Nano Banana Pro transforms marketing workflows by generating finished dashboards, diagrams, and layouts in a single prompt without design software.